Alongside our media collaborations, our own Rising Series celebrates global thought leaders, highlighting their projects and visions, their dreams and aspirations, and their realities—all from within. Our intimate knowledge of the subject matter is achieved by living and working for 4-6 months in each of the Rising countries we profile. Through this immersive process, we glean first-hand insight and convey this to our readers and investors through engaging, detailed reporting and interviews.
Marketing should be at the table, but not be the meal
We created the Rising Series out of a strong desire to celebrate innovation and perseverance in a moment marked by worldwide turmoil and economic challenges. Despite these headwinds, emerging markets continue to persevere and innovate. We have borne witness to several Rising economies across the Americas, Africa, The Middle East, Asia, and The Caribbean. Our goal is to celebrate and highlight these successes and to encourage many, many more.
The investor approach to marketing
Our Rising Woman Series TEASER ONLY—an exciting offshoot of the broader program—takes on the crucial charge of female-empowerment in the global economy. With support from Forbes Africa and NBC, this multi-volume effort has featured over 1,000 women from across the global majority who are making an impact in their chosen fields. From philanthropy to education, infrastructure to medicine, our rising women demonstrate the value of diverse leadership and the power of the female voice. While the genesis of this work tracks across Africa and the African diaspora, our vision for the series involves expanding our coverage into Asia, Middle East, Latin America, the Caribbean, and other places where women of the global majority are already changing the world.
“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “
How to get started: A call to action for CMOs
Central to this series—indeed, to all of our efforts—is our proprietary Write/Speak/Meet process. We highlight changemakers across various legacy and new media formats (Write), curate their participation in high-profile events and ensure impactful exposure (Speak), and embed them within our exclusive networks of world-shaping business, political, and cultural leaders (Meet). In the case of Rising Woman, this includes integration with our 10,000+ member database of women-led, women-run enterprises.
