GGM at London Fashion Week Season 2019
London Fashion Week has always been my favorite part of the season. The accessibility to a centralized hub of design talent and easy proximity of off-site shows are just a few reasons but it is truly the talent that takes my breath away, season after season. This season, SS19 surprised me with not only vibrancy and fluidity, but an increase in the number of designers offering bridge price points. This is excellent news for consumers and retailers alike.
When I discovered Josephine Jones I was delighted to see feminine silhouettes in silk, hand painted in a way that was a nod to the dreamy impressionist palette. The model turned designer, Josephine Jones embraced and celebrated the female form in the most deliciously frivolous way.
Just around the corner, I was hit with an abundance of shine and shimmer stemming from the liberal use of sequins and beading from Art School and Poster Girl. These two brands both caught my eye immediately and kept my attention long enough for me to declare that if I could, I would absolutely live my life out loud in these collections. Every day would be an exuberant display of the secret pop star that lives buried deep in my subconscious. A sudden change of pace came with the elegantly designed line, Sykes. Timeless pieces that instantly state, “I’m effortlessly well dressed” spoke to my adult self. Various tones of cream, tan and nude fabrics were designed and created into streamlined daywear as well as complicated and even opulent evening wear.
I excitedly continued throughout the designer showcase and came upon 2 racks that screamed “Everything!” .Uooya, a line carried in multiple department stores in China has not yet made its way to the US or the UK. The colorful line inspired by early 90s streetwear in China has been translated into exciting, wearable pieces. The retail price point is also very attractive, averaging about £300. This collection is just the right amount of tongue-in-cheek kitsch.
I ended my walkthrough with Paolina Russo. The jaw dropping presentation of color, texture and craftsmanship reminded me of the unapologetically bold presentations of 90s Jean Paul Gaultier. The use of imagery and the obviously complicated craftsmanship truly showed a love for the art of fashion.
London Fashion Week is always the highlight of my season. I was hoping for an additional day, perhaps even two more shows and presentations. There is always so much to see and it has been well worth the trip. I eagerly wait to see what’s next.