FORBES AFRICA IS THE MOST READ MONTHLY MAGAZINE AMONG THE RICH, ACCORDING TO IPSOS EMS DATA
The EMS Affluent Survey in Africa, from IPSOS, confirms Forbes Africa as the undisputed number one monthly print magazine in Africa, reaching a larger audience than all its direct competitors. Forbes Africa reaches 153,000 of the 3.4 million qualifying adults, aged between 25 and 64, across seven markets and that comprise the EMS African affluent.
“This is only the beginning. With another two fast growing print titles and a number of multi- platform business media offerings within our stable, we are seeing an increase in appetite for actionable & credible business content from Sub-Saharan Africa,” says Sid Wahi, Director, ABN Publishing, the entity that owns the Forbes franchise in Africa.
“This is great news. Our talented young team of African journalists work hard to bring solid and serious journalism to the people who want to know about entrepreneurs. This survey shows we are getting through to those for whom business is life,” says Chris Bishop, the Managing Editor of Forbes Africa.
The magazine has won top spot over established titles: National Geographic; Bloomberg Markets; Harvard Business Review and the New African; in less than three years of publication. The magazine was launched across the continent in October 2011, followed by Forbes Women Africa and Forbes Life Africa exactly two years later.
Competitor monthly reach: African Business reach: 3.2% monthly, Afrique Magazine (AM) reach: 0.6% monthly, Bloomberg Markets reach: 1% monthly, Harvard Business Review reach: 2% monthly, Le Magazine de l’Afrique reach: 0.1% monthly , National Geographic Magazine reach: 3.3% monthly, New African reach: 1.1% monthly, News Africa reach: 2.9% monthly, The Africa Report reach: 1.6% Monthly
To find out why Forbes Africa is considered the continent’s most compelling business read, grab the next issue on shelves 1st September.
About Forbes Africa:
Forbes Africa covers stories of inspirational leadership and exemplary entrepreneurs who have made remarkable strides on the African continent. The magazine epitomizes the quintessential aspirational business magazine on the continent.
EMS Africa 2014 examines the media and product consumption habits of affluent Africans. The latest research was carried out in 2013. 3.4 million qualifying adults aged 25 and over, across South Africa, Nigeria, Kenya, Ghana, Morocco, Uganda and Cameroon comprise the EMS Africa universe. The EMS Africa study is conducted by Ipsos.