As one of Cote d’Ivoire’s premier PR firms, you are focused on creating a vibrant communication platform locally, regionally and internationally. Can you enumerate on some of your projects and their impact?
From our headquarters in Abidjan (Côte d’Ivoire), and two offices in Ouagadougou (Burkina Faso) and Lomé (Togo), we cover 7 countries and have worked for various clients/brands.
We feel really blessed to have had the opportunity to conceive and handle major projects some of which include
- The first ever flashmob organized in Abidjan right after the political crisis and huge numbers of people showed up (client: Orange)
- The most talked about street marketing campaign ever done in Côte d’Ivoire that created massive traffic jams through the main cities (client: JUMBO ESMISA)
- The simultaneous media and event launch of the mobile telecommunications operator COMIUM, that was top secret until launch day (client: COMIUM)
- The best brand activation for the Miss Togo contest all over the country (client: Moov Togo)
The presidential campaign in Burkina Faso, with the victory (client: Roch Kaboré)
How important are relationships/ alliances for the sustainable growth and stability of Cote d’Ivoire and Africa’s emergence?
Very early on, we have understood that partnerships/alliances are a key to success in our continent. We have so many talents, intelligence, creativity that we should share. We are strong believers in the UBUNTU philosophy. And this is what makes Africa great.
We have partners all over west and central Africa, in South Africa, in Morocco, in the U.A.E., in Europe and we are not stopping there. For us, even the sky is not a limit. We bring a deep knowledge of our countries and people and how they relate to brands. We also bring our experience and insights, expertise, capability and technical skills. Our partners will bring their network of global clients, their specific expertise, and their passion for Africa. We know that partnerships are a significant engine for growth in this continent and we are eager to discover new partners in East Africa, North Africa and Asia.
What should we expect from AOS Groupe in the short to medium term?
Expansion is our focus. We are working at significantly expanding our client portfolio and our territory of influence. We are also expanding our teams across countries and empowering them to become achievers.
We are also developing and collaborating major social development projects targeting women (entrepreneurship, career management, skills improvement, financial autonomy) and youth (education, culture, African heritage).
What advice do you have for young women and entrepreneurs here in Africa, what should they focus on?
Resilience. They have to keep fighting, keep talking, keep working, keep moving and keep believing. Success is a completely attainable goal for all of us.